@sudathi.official
Founded in September 2023, Sudathi is a digital-first ethnic wear brand born in India's textile hub, Surat. The brand is known for bringing "fast fashion" speed to traditional sarees, dropping new designs every week (famously called "Saree Saturdays"). Sudathi gained national attention on Shark Tank India Season 4, securing a deal with Anupam Mittal, Peyush Bansal, and Aman Gupta. It is notably the first saree brand to enter quick commerce, offering 10-minute delivery via platforms like Blinkit and Swiggy Instamart.